It seems that I am constantly putting my foot in my mouth.
I was thinking of my mother who passed away in 2001 and how much I knew a Shield would have helped her when I wrote this subject line for our last email. “Your mom called, she gave us her wish list. Can you guess what’s on it?”
I was unprepared for the outpouring of anger and outrage from women whose mothers have crossed over, some more than twenty years ago. Some were startled, dismayed or sad. One wrote that it sent her right over the edge and she unsubscribed from the newsletter after sending us several angry emails. It certainly wasn’t my intent to upset or make light of your loss, in fact that was the last thing on my mind.
If you’ve ever tried to write a subject line that gets people’s attention and gets them to open your email, then you know how hard it is.
Virginia and I, AnnaMariah, both lost our mothers and neither of us had the slightest idea that a headline that was meant to be fun and catchy and simply get your attention would be so upsetting. It didn’t even occur to me that this would be a touchy or painful subject and I deeply apologize. It’s so hard to come up with subject lines that are at least slightly interesting and I seem to have gone over the line. I’d seen something similar on another site and thought it was cute…but that was before my brain kicked in…oh wait, it didn’t.
I hate it when I do something like this…but please know it’s all meant with good intentions. At least it sometimes opens up some interesting conversations.
I got one email from “Ellen”, whose mother died ten years ago. She was upset saying how inappropriate and upsetting the email was. I wrote and apologized immediately;
“I am so sorry, I didn’t even think of anyone being upset. I definitely won’t get this clever again! It’s so hard to come up with subject lines that get people’s attention in a good way…and this definitely wasn’t one of them.
You have my deep apology. I lost my mom about that time as well and I was actually thinking of her when I was writing this, thinking how much she would have loved and needed a Shield. Whenever I see or write something like this, I think fondly that I can hear her calling me.”
“Ellen” replied shortly and seemed to be almost laughing.
“Actually my Mom could have probably done with one too!! 🙂
The weird thing is that I am going to see a Medium on Friday as a sort of commemoration to see if I can speak to her. So it was just a bit of a shock to see that headline.
Sorry to be so grumpy – really kind of you to reply, have got over my grump now, thank you!”
I had a couple other nice exchanges, a couple of people had gotten a kick out of it and were fondly remembering their mothers – which, of course, was my intention.
If you were upset by my email, please know that no offense was intended and I hope you’ll forgive us/me. I thank everyone who took the time to write and share their feelings…we do want to hear from you, both the good and the bad.
This Mother’s Day, Celebrate the special women in your life…and don’t forget to celebrate yourself as well.