How are Shields Priced?

Putting price, performance and value into perspective.

Before we even begin to explain the pricing, we'd like to say that we are very proud that our Shields are handcrafted - one at a time, with a great deal of skill and intention. They are made in Montana, USA - not China, not India, not South America, not any place other than Montana. We respect work done by other countries, and at the same time, we want you to know that our BioElectric Shield will always be handcrafted by conscious, loving people in rural Montana.

About our Sterling Silver Shields

Silver increased 630% since 1998, the Shield increased only 247%. In 2011 alone, silver increased by 74%!

I received an email the other day from a woman who lost her Shield. She was upset because she originally paid $140 for her Silver Shield in 1998 and wanted to purchase a replacement for the same price.

When I explained that the cost of silver had increased, it was clear that she thought we were gouging and increasing prices simply because we could.

That prompted me to do a little research.

In 1998, silver was between $4.50 and $6.50 an ounce, today silver is $41* an ounce a 630% increase!

*(the price of silver varies daily, so although the current price may not exactly match the $41 listed, that was the price the day I did the calculations. I hope you get the general idea even though exact figures will vary).

We were selling the silver with brass tab shield for $140 back then. The current price of the silver with brass shield is $347 - an increase of only 247%.

We try to keep the prices as low as possible and these statistics give a little better idea of how well we've done that. If we increased our prices at the same rate that silver increased the Brass Tab Shield would be $882!

The Shields are a bargain at any price and the protection and balancing is simply invaluable.

About our 14k Gold Shields

Why are gold Shields more expensive than their exact weight in gold?

Gold jewelry isn't priced by its weight, it's a factor but manufacturers take that cost plus their fabricating costs and their overhead, and often a markup for “design” and multiply by 100% or more...and then the jewelry store doubles the price again. Our markup isn’t that high. In our case, even when we are selling to our distributors at up to a 40% discount, we need to still make a profit on that discounted price or we won't be in business. We’ve actually lowered our markup on the gold to do our best to keep the prices as reasonable as possible. We’d love it if everyone that needed one, could afford a gold Shield.

Here’s an interesting article on the subject by a jewelry store owner cliffsriffs.blogspot.com/2008/04/mark-up-at-jewelry-stores.html

Why do people get all gold Shields?

Many choose to get a gold Shield regardless of cost. The performance received for a gold shield is practically beyond description. If you wear a gold shield, you will see the quality of a your life change. Each person who wears a gold Shield, describes this differently, but so far, everyone who has purchased one has felt the value received was well worth the cost. In fact, we’ve had some people say it was a huge bargain for them in view of the significant changes it made in their life.

Could you tell me the gold content as in just gold weight in the Level 4: 14K bioelectric shield?

However, any product that involves changing a raw material into a useful object involves many more costs than the raw material cost. The price of gold quoted on www.kitco.com is based on a raw material price.
We pay material costs based on certain manufactured gold products like sheets or rolls of gold wire. These costs are significantly higher than the per ounce cost of gold!

Many people who are not in the jewelry industry are unaware of the prices changes when the metal becomes a “useful object.” Once the objects are obtained, the process of creating a piece of jewelry is started, and many more steps and costs go into the finished product (whether it is a shield, a ring, a watch, etc.).

A shield is...jewelry with a purpose

The Shield is much more than a jewelry investment. Many choose to get a 14k gold Shield regardless of cost. Why? Because the performance received for a gold Shield is practically beyond description. They change the quality of a person’s life, and each person who wears a gold Shield, describes this differently, but so far, everyone who has purchased one has felt the value received was well worth the cost. In fact, we’ve had some people say it was a huge bargain for them in view of the significant changes it made in their life.

A little story for you....this may shock you

Now here's a shocker, we just recently explained this to a distributor who thought that he should get a larger discount on a tri-gem Shield, because, according to him, after all our ROI (return on investment) was pretty good, so we should give him a larger discount. We explained to him that in reality in real dollars he was making close to twice as much profit in real dollars than we were.

The other thing that factors into all this is what we have to spend and keep in stock in order to sell at the prices we do, otherwise we’d be paying an even higher premium to our suppliers. When we buy sheets of gold from our providers, we aren't paying strictly the cost of gold per ounce, surprise, there's a markup from them, it covers their production costs, and a profit as well.

We actually pay about 120-130% more than the cost of gold at the time of our order, plus shipping. In order to get a reasonable price we need to buy several sheets of gold at a time, our last purchase was over $35,000 and it may be a year or more before we sell enough gold Shields to get that investment back!

Another cost factor is that we pay our master Shield maker considerably more for each gold Shield he makes. His materials are more costly and due to the extreme care he takes in making it, a gold Shield takes him a two to three times longer to make. Shields are not mass produced. They are made one Shield at a time, with intent and a great deal of care.

The real bottom line on a decision to purchase a gold Shield is to look at the value provided over your lifetime. Does it make a valuable contribution to your life, wellbeing, spiritual advancement or other areas of concern?

Both Virginia and I (AnnaMariah aka Carolyn) and our husbands wear gold Shields. We all initially had silver Shields and can attest personally that the difference is immediate and immeasurable. That’s one of the reasons we are such proponents of the gold Shield for those who would benefit by it.

If a gold Shield is recommended for you, you are in a very elite group. In all the photo consultations we do, only about 10% of the time is the recommendation for a gold Shield. It is only suggested when it’s going to make a considerable, valuable difference for the wearer.

Find out if one of the Level 4 Shields is the best choice for you, or which style is best - we offer a free photo analysis.
Level 4 Shields include 14k Yellow gold, 14k White gold, 14k gold with a diamond, or a 14k gold Tri-gem Shield (sapphire, diamond, emerald).

Thanks for taking the time to read and hopefully understand a bit more about what goes into the making of a Shield. Regardless of which Shield is recommended for you, you can rest assured that you are getting the best protection available today.